What We Do
Bully Pulpit Interactive (BPI) is a digitally-based marketing and communications agency that wins hearts and changes minds for companies and causes. We communicate without barriers and measure what matters. We specialize in public affairs, corporate reputation and social impact. We simplify the complex, shift public opinion, manage in a crisis, position brands and drive effective global campaigns for our clients. Since we started in 2009, we have applied the lessons of politics to brands and supported over 400 clients across multiple continents. These include 8% of FORTUNE 100 companies, Presidents, Senators and Prime Ministers, as well as several of the top non-profits around the world.
We focus on the people you need to reach, not broad demographics. We help you understand what is working, what isn’t and why using our robust research and analytics platforms. We actively break down barriers:
Between digital and traditional,
Between branding and direct response,
Between data and storytelling,
Between earned and paid media,
Between Madison Avenue creative, Silicon Valley technology and Beltway politics.
Everything we do starts with your specific audience first – we focus on individuals, not broad demographics. Then we craft a message, build out creative, apply targeting, and implement advanced measurement that creates real world outcomes. Above all – we win hearts and change minds for companies and causes as well as executives and individuals. And we have fun doing it. With offices in Washington, DC, New York and Chicago, we are here to help you achieve your goals with effective strategy, breakthrough creative and measurable results.
We started out in advertising and it remains at the core of what we do today. But we don’t buy spots or placements – we aim to move people. All of our advertising and creative is audience first, tailored to the people you need to persuade and enlist. We identify your audience – such as persuadable voters in battle ground states or customers who care about corporate social responsibility – and reach them with the most advanced forms of advertising. We think about how your audience individually consumes information from mobile to web to television. We put together clear messaging and memorable creative – from video to social graphics to high impact units – tailored to the medium and the moment. Then we tell you how much we’ve moved public opinion or influenced your audience’s behavior.
We can act as your digital marketing or communications team or an extension of one. We manage full marketing and communications campaigns – branding efforts, crisis campaigns, advocacy fights, coalitions – from soup to nuts. We audit, develop, integrate, and coordinate your communications so that every part of your organization is delivering the right message to the right audience in the right medium. Content without a message serves no purpose. Our approach is hands-on and collaborative. We work directly with you to identify your core story or defend a reputation and use research to bring your message to life, while eliminating jargon and corporate-speak. And we work with you to build trusted relationships with reporters and opinion leaders to create a lasting impression. Then we get your message out to your target audience by help you incorporating it into your organization’s daily communications.
From modeling your audience to testing messages to researching the best channels to deliver content, our team works across every aspect of your campaign. We like to know that our programs work. We know we need to reach the right people with the right message a certain number of times to break through. Most tools are built to measure what is easiest to see: like clicks, likes, and shares. But with our backend data technology and proprietary Vantage platform, we can run measurement tests to maximize efficiency. These tests come in three forms: by creative, by channel and by impact. We can tie these tests into your marketing and communications program to help you understand what is working across paid, earned and owned channels.