From The Bully Pulpit

BPI Named to 2017 Inc. 5000

AUGUST 17, 2017 NEWS

BPI Named to 2017 Inc. 5000

BPI has been named to the 2017 Inc. 5000 list of the fastest-growing private companies in America, ranked #1744. We are proud to be listed at 223% growth and to stand at #18 in the DC market.

BY BPI STAFF

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Ditching Trump is not enough. Here's what CEOs need to do now.

AUGUST 17, 2017 BLOG

Ditching Trump is not enough. Here's what CEOs need to do now.

For some business leaders, President Trump‘s offensive reaction to the gut-wrenching incident in Charlottesville, VA marked a breaking point from any association with this administration. They joined Trump’s advisory councils to make their voice heard on policy and regulation, assuming he would be a rational actor. But normalcy never arrived, legislation was never produced, and […]

BY Ben LaBolt

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Ask BPI Labs: How Do You Run An

JULY 26, 2017 BLOG

Ask BPI Labs: How Do You Run An "Always-On" Media Campaign?

Today’s media landscape is more volatile than ever before. Advertisers have to compete against fake news, as well as the proliferation of self-publishing platforms that give anyone a voice, and the potential for news to disrupt the fractured attention spans of our audiences. Our current media environment demands advertisers protect brands by rethinking the idea […]

BY Mark Morgioni

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Bully Pulpit Interactive Hires Murali As Head of Planning In New York

JULY 21, 2017 BLOG

Bully Pulpit Interactive Hires Murali As Head of Planning In New York

Bully Pulpit Interactive (BPI) is excited to announce Murali as a Senior Director and BPI’s first Head of Planning, where he will drive integrated brand strategy for corporations, campaigns, and advocacy clients. Murali has well over a decade of experience helping some of the biggest organizations in the world transform their businesses, tell impactful stories, […]

BY BPI Staff

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2017 Rising Stars | Campaigns & Elections

JULY 11, 2017 NEWS

2017 Rising Stars | Campaigns & Elections

Director of Video Christina Sheffey has been named to Campaigns & Election’s 2017 Rising Stars list. Since 1988, Campaigns & Elections has recognized up-and-comers in the campaign business with the coveted Rising Star award. It’s one of the most prestigious honors in the campaign world for a reason: industry giants are counted among the ranks of former Rising Stars. Rising Star recipients have climbed to the heights of politics, launching dozens of successful consulting firms and serving at the highest levels of state and federal campaigns.

BY BPI STAFF

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Dem Fear: Fighting 2020 War With 1980 Techniques

JULY 11, 2017 NEWS

Dem Fear: Fighting 2020 War With 1980 Techniques

“Our advertising strategy, flawed by economics, culture and stubbornness, is the least-known reason why Democrats are losing,” says Tim Lim, a Partner at Bully Pulpit Interactive — the advertising agency that managed the Obama and Clinton digital campaigns. Lim argues more money needs to be spent on digital and more digital needs to be spent on persuasion advertising, not just fundraising.

BY BPI STAFF

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Bully Pulpit Interactive Launches Agenda Setter

JUNE 28, 2017 BLOG

Bully Pulpit Interactive Launches Agenda Setter

Bully Pulpit Interactive (BPI) is excited to announce Agenda Setter, a new advertising platform that drives targeted messages to influencers and their networks from sunrise to sunset. From influencing conversations around tax reform to infrastructure, Agenda Setter builds on BPI’s “people, not places” strategy with well-timed, precisely targeted and highly relevant advertising matched with BPI’s […]

BY BPI Staff

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Influencing The Influencers: Agenda Setter

JUNE 28, 2017 BLOG

Influencing The Influencers: Agenda Setter

Where do influential people spend time? What do they read? Where do they start and end their day? Who influences the influencers? These are the type of questions that many people who work in and around Washington, DC get asked when it comes to how to drive the conversation of the day, move legislative outcomes […]

BY BPI Staff

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Democrats Need A New Advertising Strategy For 2018

JUNE 22, 2017 NEWS

Democrats Need A New Advertising Strategy For 2018

To succeed this cycle, candidates need to change how voters see and hear their messages. They can do that by advertising through a mixture of display, mobile, TV, print and radio at varying frequencies with unique platform-specific creative.

BY BPI STAFF

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Meet the 'micro-Pacs' buying political ads on Facebook

JUNE 01, 2017 NEWS

Meet the 'micro-Pacs' buying political ads on Facebook

“Increasingly as more and more groups, individuals and organisations are trying to get involved in politics, social media broadly is giving them a big microphone to do so,” says Andrew Bleeker of Bully Pulpit Interactive, who was a top digital strategist on former US President Barack Obama’s presidential campaigns. “And they can do so at the local level for very small amounts of money.”

BY BPI STAFF

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