BPI Featured on The TODAY Show

BPI Featured on The TODAY Show

If you have ever wondered what it takes to create an advertising campaign for a candidate or cause, you will appreciate the segment that aired on The TODAY Show this past Sunday about how digital ads work. BPI worked with the team at TODAY to produce a fake ad campaign for NBC’s Hallie Jackson who visited our office and talked with our team. Her competition at the ballot box was Sunday TODAY show anchor, Willie Geist, who apparently has no love for Snapchat, according to our “opposition research.”

Watch the segment below and see some of the ad creative made for the #HallieForAmerica campaign.


#HallieForAmerica Ad:

Hallie For America Digital Ad Campaign:

Hallie for America Display

 Willie Geist Opposition Ad:

Facebook Oppo 3