Brand Safety In A World Of Fake News

Brand Safety In A World Of Fake News

As advertisers and marketers, we all want to know that our dollars are being spent responsibly and align with our brand values. If you are worried about the recent rise in hyper-partisan, fake news websites, you’re not alone. BPI’s Managing Director Mike Schneider writes for Medium on how advertisers can identify fake news sites, practice brand safety and protect your organization in today’s changing media landscape.