Bully Pulpit Interactive Hires Murali As Head of Planning In New York
Bully Pulpit Interactive (BPI) is excited to announce Murali as a Senior Director and BPI’s first Head of Planning, where he will drive integrated brand strategy for corporations, campaigns, and advocacy clients. Murali has well over a decade of experience helping some of the biggest organizations in the world transform their businesses, tell impactful stories, and solve the most complex and challenge issues.
“In an increasingly integrated world, Murali brings the perfect blend of branding, communications, and digital strategy. These are the skills necessary to sell the world’s biggest ideas,” says Andrew Bleeker, president of BPI.
Murali joins BPI from Publicis in New York where he served as Vice President and Strategy Director, crafting brand narratives and strategic visions for Cadillac, Hewlett-Packard Enterprise and LensCrafters. Prior to working at Publicis, he was at Hill+Knowlton Strategies, where he helped reinvent the global digital practice before becoming the US Head of Strategy and Planning. In that role, he advised many of the world’s biggest brands including Lee Jeans and Virgin America.
Murali’s extensive experience working across a wide variety of sectors gives him unique insight into the constantly changing habits of the modern consumer. His integrated brand strategy background will expand BPI’s offerings across advertising, strategy & creative. He will be based in BPI’s New York office.