Bully Pulpit Interactive launches partner firm Analytics Media Group
Bully Pulpit Interactive is pleased to announce the launch of a TV advertising and analytics partner firm Analytics Media Group (AMG). AMG offers the TV media strategy and analytics methodology developed for the Obama campaign. The process models targeted individuals, analyzes their viewership behavior (from set top box data) to deliver optimized media buys up to 15% more efficient than otherwise. AMG’s expertise in the television and analytics world will help to bridge the gap between online and offline persuasion, targeting and conversion efforts.
You can learn more about AMG by reading this cover story profile in The New York Times Magazine or by visiting their site here: www.analyticsmediagroup.com
BPI looks forward to continuing to offer our clients the most innovative and effective solutions for all of their digital needs. From online advertising to email marketing to social media expertise, BPI is always looking for the next big (or small) thing in the evolving online landscape to help brands succeed.