In the Norwegian legal market, services are often similar, making brand and communication the primary drivers of differentiation. We partnered with Arntzen de Besche to conduct a rigorous competitor analysis, which revealed the need for a clearer position and a unifying narrative to stand out in a crowded landscape. Working closely with the firm's leadership, partners, and communications team, we developed a comprehensive brand strategy and story that sharpened their market presence.

This strategic groundwork became the foundation for the firm’s merger with Grette. We guided the newly formed entity through this transformation, utilizing the established brand platform to launch a fresh visual identity and website. The result was a cohesive narrative that signaled the combined strength of the two firms to the market.