Simplifai: Keep
it simple
Simplifai needed a branded identity as future-ready as their technology.
We were commissioned to develop a new brand identity and marketing concept to position the company in a highly competitive market and ensure visibility for clients, talent, and investors. The concept is informed by the core components of the technology: simplifying tasks and rational workflow diagrams. The result is a design language that is clean, confident, and minimal paired with messaging that communicates with clarity, precision, and purpose.
Outcomes
The new identity positions Simplifai as a focused and future-ready AI partner & highlights the company’s core benefits in a direct and instantly recognisable way.
Since launch, the refreshed brand has contributed to increased market visibility, helped attract new investments, and supported continued company growth.
