Introducing Ask BPI Labs
At Bully Pulpit Interactive, we have worked hard over the past 8 years to answer the toughest questions in marketing and communications. We built a dedicated team, BPI Labs, to put advanced technology, data and measurement behind our campaigns to ensure that we can execute the most accountable, efficient and impactful marketing and communication programs across owned, paid and earned channels. We want to share some of the insights we have gathered on hot button issues such as dealing with fake news, effective media buying, ad quality / fraud, measuring both persuasion and engagement, and bringing an audience-first approach to targeting and measurement.
Starting this spring, we will share quick, short takes on the major marketing questions we’ve been tackling here on the BPI Blog. If you have a question for BPI Labs that you want us to consider, leave a note in the comments or tweet @BPIMedia using the hashtag #AskBPILabs and we will add the question to our list.