Christina Sheffey is the Creative Director at Bully Pulpit Interactive where she leads creative strategy and execution of all video-related content. A firm believer in data-driven creative, her campaigns consistently deliver tangible results that change hearts and minds for campaigns, companies and causes.
Most recently, Christina has overseen creative development and messaging for clients such as NextGen America, NCAA, Senate Majority PAC, Exelon, the NOW Campaign, Democratic Congressional Campaign Committee and Hillary For America across channels ranging from traditional (television and pre-roll), to cutting edge (Snapchat, Digital Out-of-Home, Instagram and Tinder). Prior to BPI, Christina created campaigns for a variety of TV and digital programs, ranging from political and issue advocacy to corporate and non-profit. Her work in the 2010, 2012 and 2014 election cycles for clients like California Governor Jerry Brown, Congressman Joe Kennedy, Mayors Against Illegal Guns, the Democratic Congressional Committee and NextGen Climate won multiple POLLIE and Reed Awards, and brought accolades from Time Magazine, Rolling Stone, The Washington Post and The New York Times, among others. In 2016, she concepted and oversaw the execution of the creative campaign to launch the NOW Campaign, work which was then nominated for a Webby Award. She has spoken at forums like Campaign Tech East and the Campaigns & Marketing Summit. Christina graduated cum laude from The George Washington University with a degree in Political Communications, and currently splits her time between San Francisco and Washington, D.C.