Mark pioneered the use of digital media in politics, bringing corporate ROI strategies and tactics to political marketing, which ultimately led to hundreds of millions of dollars in donations for candidates. He developed new methods for voter contact, rapid response and persuasion that are now cornerstones of today's political and public affairs playbook.
In 2016, Mark ran digital strategy for the DSCC IE’s inaugural digital program. He also advised Senator Tammy Duckworth's campaign to reclaim Barack Obama's Senate seat in Illinois. In 2014, Mark oversaw the digital program for Governor Andrew Cuomo's re-election campaign, and helped create the Women's Equality Party. In 2012, Mark led the digital marketing launch of President Obama's re-election campaign, helping OFA focus on re-engaging with core Democratic voters and grassroots donors. Mark was also chief digital ad strategist for Elizabeth Warren, Claire McCaskill and Marylanders for Marriage Equality, which became the first state to pass marriage equality by a popular vote.
Over the course of his career he has married lessons from politics to corporate public affairs with a particular expertise in crisis and reputation management. Mark was a senior advisor to Goldman Sachs in the wake of the financial crisis. He helped them develop new strategies and tools for dealing with public perception. Mark also worked with Blue Cross Blue Shield during the adoption of the newly formed health care exchanges. He has also advised Livestrong, AFT, Alliance for Climate Protection, American Red Cross, Partners in Health, the Presidential Inaugural Committee, Edward M. Kennedy Institute and many others.
Prior to his work in politics, he ran digital marketing campaigns for Nike in Europe and North America. Mark graduated from New York University with a degree in Fine Arts.