Team | Mark Skidmore
Mark sits on the board of several NYC based startups. Mark uses data, design and technology to help organizations raise money, sell products, get votes, build supporters and get the right message in front of the right people at the right time. He helps clients take advantage of the moment while planning for the long-term. At BPI, he directs award winning campaigns for Fortune 500 corporations, federal and state-wide candidates, advocacy groups and global non-profits including: Obama for America, LIVESTRONG, Blue Cross Blue Shield, Elizabeth Warren for MA, Claire McCaskill, Rahm Emanuel and Bill de Blasio. Mark played a key role in the launch of President Obama’s campaign for re-election. During Barack Obama’s historic 2008 campaign Mark pioneered the use of digital media in politics. He developed new methods for rapid response, supporter recruitment and persuasion advertising. Mark's rapid response techniques were leveraged to offset smears against the Obama campaign and have since become standard in the digital political playbook. During the Presidential transition he directed advertising for the Presidential Inaugural Committee. Prior to joining BPI, Mark was Head of Advertising for Blue State Digital, the technology firm behind barackobama.com. Prior to his work in politics Mark ran global advertising campaigns for Nike. He earned a B.A. in Fine Arts from NYU.