Mike Schneider is a partner at Bully Pulpit Interactive where he built the BPI Labs team to drive ideation and development of new marketing technology products.
Mike has been with BPI since 2011 and helped craft the firm's strategic direction around advertising, measurement and targeting. In 2015, Mike launched BPI's Vantage platform, which allows advertisers to optimize for persuasion instead of engagement. Vantage has fundamentally changed how BPI measures the success of digital marketing campaigns and shifted how Democrats run campaigns up and down the ballot.
During his tenure at BPI, Mike has led on media buying and the ad tech strategy for BPI's largest political, corporate and nonprofit clients including President Obama’s 2012 re-election campaign, Hillary for America, and others. His advertising campaigns have generated unprecedented performance and ROI for organizations such as LIVESTRONG, the USO and the Democratic Senatorial Campaign Committee. Mike speaks regularly at industry events and previously taught a course in Digital Analytics and Measurement for Georgetown's graduate program.