Team | Mike Schneider
Mike Schneider is a Partner at Bully Pulpit Interactive and built the BPI Labs team to drive ideation and development of new marketing technology products. Mike has been with BPI since 2011 and helped craft the firm’s strategic direction around advertising, measurement and targeting. In 2015, Mike launched a new core line of business for BPI - the Vantage platform - which allows advertisers to optimize for persuasion instead of engagement. Vantage has fundamentally changed how BPI measures the success of digital marketing campaigns and shifted how Democrats run campaigns up and down the ballot. Prior to this role, Mike led paid media strategy and buying for BPI's largest political, corporate and nonprofit clients. His advertising campaigns generated unprecedented performance and ROI for organizations such as LIVESTRONG, the USO and the Democratic Senatorial Campaign Committee. Mike speaks regularly at industry events and previously taught a course in Digital Analytics and Measurement for Georgetown's graduate program. He is currently based in Washington, DC.