Information You Provide to Us

• Information from your inquiries into our services, or how you otherwise indicate you may be interested in our services, which may include providing us with your name, work email, phone number, company name, position title, website, social media links, and time zone.

• Information when you complete an application for employment.

• Information associated with your interaction with BPI through our corporate social media accounts.

Information We Collect Automatically When You Use Our Website

• Visitor Device and Log Information: We log information about your use of the Website, including the type of browser you use, access times, pages viewed, your IP address pages visited and device-specific information including the hardware model, operating system and version, unique device identifiers and mobile network information.

• Information Collected by Cookies and Other Tracking Technologies: We use various technologies to collect and analyze information, and this may include associating cookies with your browser. Cookies help us to improve your experience with our Website by tracking and analyzing your activity. We may also collect information using pixel tags (also known as "web beacons"). Pixel tags are electronic images that may be used in our Websites or emails and help deliver cookies, count visits, track your activity, understand usage and campaign effectiveness, and determine whether an email has been opened and acted upon. For more information about cookies, and how to disable them, please see ‘Your Privacy Choices’ below.

Information from Third Parties

• When you interact with our accounts on a social media platform, we may collect certain information that you or the platform make available to us such as your social media account ID, your social media ‘likes’, click-throughs to our Website, or custom interactions.

• We may also engage third parties to provide additional information about business professionals who are interested in our services, engage with our Website, or interact with our ads on social media.

Our Website is designed for business professionals. We do not intentionally collect any personal information from minors under the age of 18. If you believe we have obtained personal information associated with children or minors, please contact us at privacy@bpimedia.com and we will delete it.

Use of Information

We use the personal information we collect for the following purposes:

• To provide our services.

• To solicit new clients with advertising and marketing.

• To provide client support or to respond to your inquiries.

• To improve the Website, products, and other services.

• Monitor and analyze trends, usage and activities in connection with our Websites.

• To comply with our agreements or policies.

• For other business and legal purposes, such as to detect and prevent fraud, to collect amounts owing to us, and to maintain business records.

• With your consent for any specified purpose.

How we disclose your personal information:

We may disclose your information with your consent. We may also share your information with our corporate affiliates, as well as vendors or service providers who:

• Help us communicate with our you.

• Manage and optimize our Website and Services.

• Provide marketing and advertising services (see ‘Use Of Cookies And Tracking Technologies’ for more information on your choices with these services).

In addition:

• We may share your personal information in order to:

  • Protect the legal rights of our company, our employees, our agents, and our affiliates.

  • Protect the safety and security of our clients or Website visitors.

  • Detect and protect against fraud.

  • Comply with law or legal process.

• We may share your personal information as part of a business or asset transaction.

  • We may also share your personal information with prospective purchasers exclusively to evaluate the proposed transaction.

  • We may also share your personal information with another company that buys the assets or stock of BPI. That company may use and disclose personal information for purposes similar to those described in this Privacy Policy.

• Our Website may contain links to other websites or services. We do not exercise control over the information you automatically provide by clicking an external link from our Website, or is collected by these third-party websites. We encourage you to read the privacy policies or statements of the other websites you visit.

• We may share de-identified, aggregate, or anonymous information for any purpose. This means that the information we share does not identify specific individuals, or is combined with other data to protect your privacy in compliance with relevant data privacy laws.

Website Visitors Privacy Choices

For visitors to our website and our business clients, we provide you with the right to exercise the following choices with our use of your personal information.

• Access the personal information we maintain about you.

• Delete the personal information we maintain about you.

• Correct inaccurate personal information we maintain about you

• Opt out of certain uses of your personal information, notably you may unsubscribe from email marketing by clicking through the unsubscribe option in any commercial email we send you. In addition, we may use third party cookies for targeted advertising. Refer to the ‘Use of Cookies and Tracking Technologies’ in the BPI Services Privacy Policy below to learn how to opt out of these types of ads.

You can exercise these rights by contacting us at privacy@bpimedia.com.

For visitors associated with our Services, including websites where we may collect personal information on behalf of our clients, please see our ‘BPI Services Privacy Policy’ below in order to exercise rights.

Retention

We will retain your personal information for as long as is necessary for the purposes set out in this Privacy Policy or internal policies. The criteria we use to determine retention periods for each category of personal information is based on the type of personal information, contractual requirements, or with regards to product or service maintenance and improvements. We will also retain and use personal information as necessary to comply with our legal obligations, resolve disputes and enforce our legal agreements and policies.

Overview

BPI is a full-service marketing and communications agency that processes a myriad of data types on behalf of our clients for varying types of services, including advertising, market research, and custom communications plans as directed by our clients. Below is a summary overview of our services and the personal information processes associated with each.

Collection of Information

1. Information Provided to Us By Clients: In order to serve our Clients, BPI will collect various information directly from our clients or through our software and client support channels, including:

• Corporate or end-user phone numbers, postal or email addresses for email marketing or targeted online advertising.

• Billing and administrative finance information.

• Third party data such as demographics, behavioral, transactional, political and financial information.

2. Information Collected from Recipients Who Engage With Our Services: We collect information provided directly to us through our Services. For example, we may collect information when:

• Individuals engage with an ad or a website where we are advertising on behalf of our clients.

• Respondents fill out surveys through a market research request.

• Recipients interact with emails, SMS, or other communications.

The types of information we may collect includes:

• Contact information, including name, email address, postal address, phone number, and other contact or identifying information.

• Behavioral information such as clicks, website activities, and transactions.

• Demographic or professional information that may be associated with contact information.

• Responses to survey questions, such as behaviors, transactions, or opinions.

When individuals access or use Websites where we place ads or solicit an engagement, we automatically collect information including:

• Log Information: Information about use of the Website, including the type of browser used, access times, pages viewed, IP address and the pages visited before navigating to the Websites.

• Device Information: Information about the computer or mobile device used to access the Websites, including the hardware model, operating system and version, unique device identifiers and mobile network information.

• Information Collected by Cookies and Other Tracking Technologies: We use various technologies to collect and analyze information, and this may include associating cookies or other unique identifiers with your browser or device. We may also collect information using pixel tags (also known as "web beacons"). For more information about cookies, and how to disable them, please see "Your Choices" below.

3. Consumer Personal Information We Collect From Other Sources: We may also obtain information from other sources and combine that with information we collect through advertising or other services, including:

• Demographic and other information from third party data providers, including select information that may be deemed ‘sensitive’ under certain state laws such as race or ethnicity.

• Interaction with ads such as views, clicks or website activities.

• Historical behaviors and transactions, including voter history, public record transactions such as property records, and inferences modeled from geographic information.

• Employment and education history.

• Inferences derived and/or modeled from geographies, behaviors, or third party information.

Use of Information

We may use information about you for various purposes, including to:

• Provide and deliver the products and services requested by our clients, including relevant or targeted advertising, market research, or engagement requests.

• Respond to comments, questions and requests from recipients of our communications in order to provide customer service.

• Monitor and analyze trends, usage and activities in connection with our Websites.

• Personalize and improve the Websites and provide advertisements, content or features that match user profiles or interests.

• Process and deliver contest entries and rewards.

• Link or combine with information we get from others to help understand your needs and provide you with better service.

• Carry out any other purpose for which the information was collected.

How We Disclose Your Personal Information

Our Services provide our clients with the ability to synchronize certain external software or data applications with BPI, which may include the transfer of personal information, including:

• Advertising and marketing services to facilitate our client campaigns.

• Third party data services to synchronize our data for targeting, measurement, and market research purposes.

• Customer Relationship Management software or services to enable personalized communications.

• Phone, Email, and SMS Service Providers to facilitate messaging delivery.

Subject to client agreements, we may disclose client personal information as necessary in order to:

• Protect the legal rights of our company, our employees, our agents, and our affiliates.

• Protect the safety and security of those who access and use our Services.

• Detect and protect against fraud.

• Comply with law or legal process.

• Complete a legal transaction related to the sale of our business or any assets.

BPI may share aggregate or anonymous information for any purpose. This means that the information we share does not identify specific individuals, or is combined with other data to protect your privacy.

Your Privacy Choices

Use Of Cookies And Tracking Technologies

Like many companies, we use cookies, pixels, web beacons, and other tracking technologies to collect information about your browsing activities, your interactions with our Websites or emails, and to serve tailored ads. There are a number of ways to opt out of having your online activity and device data collected through these services, which we summarize below:

• Blocking Cookies In Your Browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.

• Advertising Industry Opt-Out Tools. You can also use these opt-out options to limit use of your information for interest-based advertising online or in apps by visiting:

  • The Network Advertising Initiative opt-out: http://optout.networkadvertising.org.

  • The Digital Advertising Alliance (DAA)’s YourAdChoice opt-out: http://optout.aboutads.info.

If you are a current or former employee of one of our clients, or believe your information was uploaded to BPI by one of our clients, and you would like to fulfill your rights to the personal information we maintain about you on behalf of our client, please contact a representative of that client rather than email us with your request. We can not provide personal information about a specific individual on behalf of a client without their express written instructions.

Retention

We will retain personal information associated with client campaigns according to the terms of our written agreements. Even so, our data is regularly refreshed and takes into account deletion requests and accuracy changes incorporated by our data source providers.

Some U.S. states have enacted comprehensive privacy laws. The California Consumer Privacy Act, as amended by the California Privacy Rights Act or “CPRA” (collectively, the “CCPA”), the Virginia Consumer Data Protection Act (“VCDPA”), the Colorado Privacy Act (“CPA”), and the Connecticut Data Privacy Act (“CTDPA”) create additional privacy obligations for businesses and provide residents of those states with additional privacy rights.

Additional Privacy Rights

In addition to the rights granted above, if you are a resident of California, Virginia, Colorado, or Connecticut, you have the right to:

• Opt out of the “sale or share” of your personal information for advertising purposes. We do not ‘sell’ or ‘share’ your personal information for monetary benefit. However, some third party cookies placed by BPI as part of our client campaigns may be considered a ‘sale or share’ when they are used for ‘targeted’ or ‘cross-contextual’ advertising campaigns. You may opt out of such cookies as detailed in ‘Use Of Cookies And Tracking Technologies’ section (above).

• Limit the use of my ‘sensitive’ personal information. The states listed above define the use of select demographics such as ethnicity or religion to be deemed ‘sensitive’. If you are a resident of one of these states and would like to Opt-Out of our use of these types of data attributes, please contact us at privacy@bpimedia.com.

If you would like to exercise your rights related to the data BPI processes on behalf of its clients, then please contact that Client directly. BPI cannot provide you with any information related to the personal information we process on behalf of our clients.

BPI takes reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration, and destruction.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage). We encourage you to review the Privacy Policy whenever you access the Websites to stay informed about our information practices and the ways you can help protect your privacy.

If you have any questions about this Privacy Policy, please contact us at info@bpimedia.com.

Or by postal at: Bully Pulpit International | 1445 New York Ave. NW, 5th Floor, Washington, DC 20005