EY

Creating the most digitally-engaging professional services firm in the US

With a crowded landscape of content coming out of the big four firms, EY came to BPI to develop a best-in-class digital strategy for their U.S. social presence so they could become the most digitally-engaging professional services firm.

In addition to supporting the U.S. marketing team, BPI launched the @EY_US Twitter channel to produce and amplify content that provides actionable thought leadership value to stakeholders.

Results

Our strategy successfully doubled EY’s year-over-year reach and engagement. 

By elevating EY’s brand in the digital space, we built believers in their industry expertise and professional service offerings.