Human Rights Campaign

Human Rights Campaign

2013 was a monumental year for the LGBT rights movement. BPI proudly worked with the Human Rights Campaign and their mission to achieve full LGBT equality.

What we Did

BPI's engagement with the Human Rights Campaign — the nation's largest LGBT rights organization — started shortly before the opening arguments of the landmark Supreme Court decisions of 2013.

Our goal? To promote and ensure positive messaging on equality saturated the social and digital spheres around key moments. During the SCOTUS cases this included social engagement marketing, website testing and mobile marketing geo-fenced around the Court. We were also proud to help promote a positive narrative on social around other key moments during the year, most notably when Jason Collins, the nation's first openly gay male professional athlete in one of the major sports came out.

The Client

HRC is the largest civil rights organization working to achieve equality for lesbian, gay, bisexual and transgender Americans. The Human Rights Campaign represents a force of more than 1.5 million members and supporters nationwide — all committed to making HRC's vision a reality.

Other Details

See this article from the Chronicle of Philanthropy on HRC's red logo campaign and this post on BPI's site on how @HRC gave an assist to @JasonCollins34.