MuckFest MS

MuckFest MS

In 2013, MuckFest MS hired BPI to help launch the first-ever digital campaign for an organization with a new brand in the highly competitive mud racing industry.

What we Did

In 2013, MuckFest had changed its name for the second time and was preparing to launch its event in 10 cities across the country. BPI began working with MuckFest to develop a comprehensive digital strategy by testing dozens of different technologies and ad platforms to help develop a way for them to break through in the crowded mud racing market. After driving 100,000 new visitors to their website and nearly 1,500 event registrations from people who saw our ads in 2013, we helped them put together a digital strategy for the next year's events to target past participants and continue to grow their registrant base in the most efficient way possible. Through March of 2014, we aided their efforts to drive 1,600 online event registrations for 2014 events alone.

The Client

MuckFest MS is an event produced by Chicago-based Event 360 on behalf of the National MS Society. The event is a 5K mud race that takes place in 10 cities across the country.

Other Details

Check out their event schedule or a video that shows all the fun of the event.