Society for Human Resource Management

Society for Human Resource Management

BPI redeveloped SHRM's online marketing practices, ultimately expanding the organization's tracking and focus.

What we Did

As SHRM's marketing agency of record, BPI led a multi-million digital marketing program for more than 21 unique product offerings and the core SHRM brand. We were responsible for digital, out-of-home and print media.

In 2016, BPI-led digital marketing programs delivered a 5-to-1 return on investment. BPI-led brand marketing programs produced a 19-point lift in HR professionals identifying SHRM as the leading resource for human resource professionals.

BPI helped SHRM set the right goals, apply digital insights to other marketing channels, and build custom solutions for measuring sales and brand lift. We helped SHRM advance their digital marketing by moving from broad demographic targeting to reaching HR professionals individually based on employment data.

The Client

SHRM is the world's largest association devoted to human resource management, representing more than 285,000 members in more than 165 countries.

Other Details

Learn more about SHRM membership.