Tammy Duckworth

Electing a history-making Senator

BPI served as the lead digital marketing agency for Tammy Duckworth’s Senate campaign.

We helped develop the #StandWithTammy hashtag and launched a corresponding social media and ad campaign. 

In partnership with Google, our team built a custom polling place lookup tool.

Our digital-first strategy successfully mobilized supporters, raised funds, and persuaded and registered voters.

RESULTS

We acquired more than 90,000 new supporters for the campaign and drove more than 44,000 GOTV commit to vote or polling place lookup actions.

Our winning strategy built a coalition of voters who believed in Tammy Duckworth, propelling her to a decisive victory as the next United States Senator from Illinois.