Your Choice Colorado

Increasing consumer choice and freedom

Bully Pulpit Interactive launched Your Choice Colorado with a coalition of grocery chains in order to reform that state’s outdated Prohibition-era alcohol laws.

While Coloradans wanted change, the liquor lobby spent big to protect liquor stores' existing monopoly. 

In response, we built an integrated campaign that targeted the hearts of Colorado’s freedom-first consumers. We also aligned with local craft brewers to strengthen the initiative’s emotional appeal.

RESULTS

Your Choice Colorado built a strong coalition that brought both state lawmakers and the governor to the table. 

Ultimately, the coalition brokered a legislative solution to expand the sale of real beer and wine to Colorado grocery stores.