Transform sports
NCAA: Create a new model for college sports
Over several years, BPI has provided public affairs, research, earned media, and written communication support for the NCAA in its ongoing effort to create a new model for college sports.
College sports are undergoing seismic changes. Cultural, political, legal, and financial forces are colliding in ways that demand the transformation of college sports’ generations-old model and the creation of a system fit for the future.
BPI is helping the NCAA build a case for change, advance the adoption and implementation of historic benefits for student-athletes, and raise awareness of critical issues in Washington, D.C., to ensure the future of college sports.
BPI is helping the NCAA build a case for change, advance the adoption and implementation of historic benefits for student-athletes, and raise awareness of critical issues in Washington, D.C., to ensure the future of college sports.
Outcomes
Constructed and delivered a compelling “case for change” within the college sports ecosystem, helping lead to the adoption of a historic new wave of benefits for student-athletes.
Presented a compelling argument on critical topics such as the unintended consequences of student-athletes becoming employees to media and policy elites.
Supported the NCAA with a full range of communications capabilities throughout the introduction of Charlie Baker as NCAA President.
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