BPI Group advances campaign innovation with two senior hires in Europe

BPI Group’s Europe team has made two new senior appointments to spearhead further growth by applying deeper digital engagement and paid media capabilities to campaigns: Jan Töpfer as a Partner in Berlin and Shaun Frazao as a European Campaigns Director in London.

“By bringing in Jan and Shaun, we have signalled our intentions to offer clients the most powerful and innovative integrated campaign services possible, and drive the most valuable outcomes when they face high-stakes challenges. The ability to make paid media strategy and digital policy communication an integral part of our work sets us apart from other international consulting groups. It answers the needs of clients to lead and navigate through intensive change, and to strengthen reputation and engagement.

In Germany, Töpfer will focus on developing advanced campaigning services for clients. Based in Berlin, he has extensive experience in public affairs campaign innovation, in particular through applying data and digital platforms to reach target groups with greater precision. He combines these innovative campaigning tools with classic stakeholder engagement — enabling clients to build trust and long-term influence. He joins from political communications consultancy Cosmonauts & Kings, where he led the consulting team and, for the past two years, also served as Chief Development Officer on the management team.

“The use of data in combination with digital communication enables clients to be better informed, apply more incisive strategies, foster social and political dialogue and demonstrate clearer evidence of outcomes. In a rapidly changing communications environment, we see huge potential in Germany and across Europe to further enhance public affairs campaigning capabilities through the smart application of technology combined with deep political expertise,” said Töpfer.

In the UK, Frazao will lead paid media strategy and capabilities for integrated client campaigns, working closely with BPI Group’s paid media team in the US to further develop global capabilities. He joins from WPP, where he was most recently Global Head of Data & Technology, Growth for WPP Media. Shaun will bring deeper multi-channel expertise to client campaigns, delivering outcomes through data-driven audience targeting, strategic channel partnerships, and advanced measurement techniques.

Frazao noted, “The rapid and profound changes that businesses are facing in Europe have made integrated campaigns a more important part of their reputation and policy arsenal. In a fragmented media environment and with misinformation swirling, our focus will be on making paid media strategy cut through to drive enhanced campaign outcomes.”

Both new roles are integral to BPI Group’s drive to build deeper campaign capabilities in key markets around the world. The agency continues to extend its integrated services powered by data, insights, and proprietary technology that unite strategy and execution across policy, reputation, and brand work.