Following the announcement of the PGA TOUR's agreement with the Saudi Public Investment Fund, BPI supported the TOUR in setting the record straight on the details of the deal for key audiences, including fans, players, sponsors, and the media. We helped the PGA TOUR successfully manage Senate hearings, board transitions, major tournaments, and key business initiatives. As the narrative began to stabilize, BPI supported the TOUR's leadership, including the Commissioner, as they pivoted to a focus on their vision for professional golf in this new era.