Christina Sheffey is a veteran advertising consultant leading overall creative development and strategy at Bully Pulpit Interactive (BPI). Her pioneering approach to digital creative advertising has helped elect governors, senators, and congresspeople; improve the reputation of under-siege organizations; and change the conversation around mental health and addiction. She has also served as a strategist and creative consultant for Fortune 100 companies and major national nonprofit and advocacy groups.
Christina couples broad expertise in creative strategy with her ability to develop effective and stand-out advertising. Her creative helped propel candidates like Jerry Brown, Joe Kennedy, and Ralph Northam to victory; registered over 100,000 people to vote in 2016; and helped pass numerous state-wide ballot initiatives across a variety of states and issues. She has also led digital creative and content for McDonald’s, PepsiCo, EY, and AON, among others.
Her work was recently recognized by Campaigns and Elections with the Rising Star award in 2017; by the Pollie and Reed Awards in 2010, 2012, 2014 and 2016; and by The New York Times, Washington Post and Rolling Stone Magazine with “Best Ad of the Year” in 2010. Her work on the NOW Campaign with Joe Kennedy II was also recognized as a Webby Award Honoree in 2017.
Christina earned her degree in Political Communications from the George Washington University. She lives in San Francisco with her husband and adorable puppy.