Daniel Scarvalone is a Senior Director at BPI who leads our advanced measurement and analytics work, bringing years of experience building and managing insights programs for political, corporate, and advocacy clients.
Daniel’s political work includes developing and executing analytics and measurement strategies for dozens of candidates and independent groups. He’s helped lead analytics programs over 4 presidential cycles, and run dozens of measurement studies that optimize digital media programs that help elect Democrats at the national, statewide, and congressional levels. He’s also helped lead audience development and measurement for JP Morgan Chase, McDonalds, and Walmart, designing and executing programs that quantify the marketing impact on awareness, brand perception, and purchase intent. Daniel is frequently called upon to comment on and explain the significance of digital advertising in national elections.
In the media:
Democrats have focused their Facebook ads on making it to the debate stage (The Washington Post)