Daniel Scarvalone leads BPI's advanced measurement and analytics work, bringing years of experience building and managing insights programs across the political, corporate, and advocacy worlds.
Daniel’s political work includes analytics and testing strategy for groups like Priorities USA, Independence USA, and Nextgen America. He’s helped run dozens of measurement studies that optimize digital media programs that help elect Democrats at the national, statewide, and congressional levels. He’s also helped lead audience development and measurement for JP Morgan Chase, McDonalds, and Walmart, designing and executing programs that quantify the marketing impact on awareness, brand perception, and purchase intent. Daniel is frequently called upon to comment on and explain the significance of digital advertising in national elections.
In the media:
Democrats have focused their Facebook ads on making it to the debate stage (The Washington Post)