Daniel Hoffmann

Director

Dan Hoffmann is a communications strategist and advisor to brands, organizations and Democratic political campaigns.

He has advised a wide range of clients including the Democratic National Committee, Elizabeth Warren, Bloomberg Philanthropies, American Civil Liberties Union and Everytown for Gun Safety on how to make their communications more targeted, persuasive and relevant. In other words, he helps great organizations do great things online.

Dan led the digital advertising program for Mike Bloomberg’s Independence USA PAC during the 2018 midterm election cycle, which was the largest investment in digital to help Democrats take back the House. He helped guide the American Civil Liberties Union through unprecedented periods of growth in the wake of the 2016 presidential election, driving record-breaking digital fundraising and membership engagement. His work in the education and public health space has resulted in legislative and electoral victories.

Prior to joining BPI in 2014, Dan helped launched a new Digital Analytics and Advertising group at WPP’s H+K Strategies and developed digital strategies for Goldman Sachs, Omaze, AFL-CIO, and Target.

Dan is a founding member of Project Healthy Minds, a non-profit focused on shattering the stigma of mental illness and closing the mental health treatment gap, where he helps drive the organization’s marketing and communications.

He holds a B.A. in political science from the University of Michigan, Ann Arbor.

In the media:

Trump Campaign Counterprograms Democratic Debate With Pricey YouTube Ad Buy (NPR)