With a decade of experience, Lianne is a brand expert, working on behalf of clients to create and promote communications campaigns that bolster reputation, change perception and drive action. She has worked for a broad range of corporate and advocacy clients across the retail, energy, technology and public affairs industries.
As a Managing Director in the BPI DC office, she leads engagements with some of the company's largest corporate accounts. For a top retail client, she builds corporate reputation campaigns that have consistently proven to not just positively move brand perception, but also sales, among diverse, key audiences like shoppers and political elites. In addition to corporate work, she launched the digital campaign for the NOW campaign, which is a new organization working to build mental health and addiction awareness across the country. In its first year, the campaign was recognized as a Webby honoree in the Social: News & Information category. In the 2016 election, Lianne planned digital advertising on behalf of Planned Parenthood Action Fund in key states like Pennsylvania and Nevada.
Previously, Lianne spent 9 years at Burson-Marsteller's Proof Integrated Communications where she managed and led integrated and complex communications campaigns that included website development, online and offline marketing, digital strategy, and media buying. Clients included Intel, Microsoft, Discover, Dominion Virginia Power and the American Gas Association. Lianne graduated from The George Washington University with a degree in Finance and currently lives in D.C. with her husband and son.