Mike Schneider is a partner at Bully Pulpit Interactive where he built the BPI Labs team to drive ideation and development of new marketing & communication technology products.
Since joining in 2011, Mike has crafted BPI’s strategic direction for advertising, measurement, and targeting. This includes launching platforms such as Vantage, which allows advertisers to optimize for persuasion instead of engagement, and Orbit – which puts messages in front of decision-makers, influencers, and their networks.
Most recently, Mike led his team in building the 2020 Campaign Tracker, which monitors marketing activity in the upcoming election and helps power dozens of newsrooms.
Mike speaks regularly at industry events and is a sought-out expert on digital advertising practices. He sits on the board of Higher Ground Labs, an accelerator that funds progressive political technology, and previously taught a course in Digital Analytics and Measurement for Georgetown's graduate program.
In the media:
How Biden's Rebels Blew Up Trump's Death Star (AdExchanger)
How Trump Is Outspending Every 2020 Democrat on Facebook (The New York Times)
How to Break Through When Political Ads Have Never Been More Competitive (Campaigns and Elections Op-ed)