Building the Largest Public Utility in the Mid-Atlantic

Over the course of two years, we served as Exelon's strategic partner for their merger with Pepco Holdings.

We worked closely with their communications teams, contractors, consultants, and operatives in the field.

We developed and deployed an innovative push-pull communication strategy that included launching a new, forward-looking brand in support of the merger.


Our successful digital-first strategy built believers in the merger among customers and impacted communities, as well as among the influencers and regulators who ultimately made the merger possible.